Namita
Introduction Sugar Cosmetics is a popular Indian beauty brand known for its high-quality makeup products that work well for different Indian skin tones. Started in 2015 by Vineeta Singh and Kaushik Mukherjee, the brand has quickly made a name for itself with long-lasting and cruelty-free products. Sugar Cosmetics uses social media and influencers to reach young customers, making it a favorite among millennials and Gen Z. The Journey of Sugar Cosmetics Sugar Cosmetics began as a direct-to-consumer (DTC) company, offering online through its e-commerce platforms and website. Due to increasing demand, it then opened offline outlets throughout India. The success of the brand stems from its insight into Indian skin tones, pricing, and high-performance ingredients for meeting different makeup requirements. From being an challenger brand in the Indian personal care market to a Rs. 500+ crore organization, Sugar Cosmetics has come a long way, having received investments...